Privacy and marketing
Our client provides off the shelf and bespoke SaaS software to help CFOs manage the consolidation of financial reporting.
Management disagreement and staff concerns about the impact of GDPR on their prospecting and outbound telesales had seen activity drop through the floor and the company considering a mass deletion of their prospecting database.
We were contacted by the CEO and asked to review their processes and provide recommendations to ensure their marketing was compliant with privacy regulation.
Given the impact on sales activity and the potential costs of rebuilding their prospecting database, the need was business critical and immediate.