Question? Call Us +44 330 122 8239

PECR: More than just cookies

Privacy and Electronic Communications Regulations

The Quick Version

An interesting thing to see in the run up to the implementation of GDPR (and since) has been the increase in the number of websites using Cookie Banners and providing their visitors with information about their use of cookies and similar technologies.

While this is great to see, it is a misconcpetion that this has been due to the requirements of GDPR. The use of cookies on your website are governed by the Privacy and Electronic Communications Regulations (PECR) – as is your use of email, sms, voicemail, social media or muti media messages to contact individuals. Again, this means that many of the conversations around consent to send marketing emails which have been solely focused on the requiremnts of GDPR miss the importance of this legislation.

GDPR does not over-ride or replace PECR. Your organisation’s privacy obligations include those under PECR and it these important regulations should not be ignored.

The ICO received five times more complaints under PECR than it did under the Data Protection Act.
ICO Annual Report 2017/18
Data Protection Act
PECR
The main impacts
If your privacy compliance efforts focus solely on your obligations under GDPR you risk falling foul of the requirements of the Privacy and Electronic Communications Regulations.

Your email and other electronic communications with individuals and businesses are governed by these regulations which are a lex specialis (a law which deals with a specific subject) as well as the GDPR which is a lex generalis (a law governing general matters).

In practice this means your organisation needs to balance the requirements of both when processing personal data – especially when marketing – and needs to understand when your activities fall under one or the other (or both).

This is important as there are currently situations in which the requirements of each currently appear to conflict so knowing how they interact is crucial to ensuring your marketing and use of cookies remain compliant.
Share on facebook
Share on twitter
Share on linkedin
Share on print
Share on email

Be in the know

You'll be the first to know about new events, information governance trends and tips to enhance the value of your data when you sign up for Fidabona emails.

Subscribe

One Response

Comments are closed.

Upcoming Events

2022 January

Week 5

Mon 27
Tue 28
Wed 29
Thu 30
Fri 31
Sat 1
Sun 2
Mon 3
Tue 4
Wed 5
Thu 6
Fri 7
Sat 8
Sun 9
Mon 10
Tue 11
Wed 12
Thu 13
Fri 14
Sat 15
Sun 16
Mon 17
Tue 18
Wed 19
Thu 20
Fri 21
Sat 22
Sun 23
Mon 24
Tue 25
Wed 26
Thu 27
Fri 28
Sat 29
Sun 30
Mon 31
Tue 1
Wed 2
Thu 3
Fri 4
Sat 5
Sun 6
  • No Events

  • No Events

  • No Events

  • No Events

  • No Events

  • No Events

Social media
jQuery(function($){ $(document).on('click','.elementor-location-popup a', function(event){ elementorProFrontend.modules.popup.closePopup( {}, event); }); });
@font-face { font-display: block; font-family: Roboto; src: url(https://assets.sendinblue.com/font/Roboto/Latin/normal/normal/7529907e9eaf8ebb5220c5f9850e3811.woff2) format("woff2"), url(https://assets.sendinblue.com/font/Roboto/Latin/normal/normal/25c678feafdc175a70922a116c9be3e7.woff) format("woff") } @font-face { font-display: fallback; font-family: Roboto; font-weight: 600; src: url(https://assets.sendinblue.com/font/Roboto/Latin/medium/normal/6e9caeeafb1f3491be3e32744bc30440.woff2) format("woff2"), url(https://assets.sendinblue.com/font/Roboto/Latin/medium/normal/71501f0d8d5aa95960f6475d5487d4c2.woff) format("woff") } @font-face { font-display: fallback; font-family: Roboto; font-weight: 700; src: url(https://assets.sendinblue.com/font/Roboto/Latin/bold/normal/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format("woff2"), url(https://assets.sendinblue.com/font/Roboto/Latin/bold/normal/ece3a1d82f18b60bcce0211725c476aa.woff) format("woff") } #sib-container input:-ms-input-placeholder { text-align: left; font-family: "Helvetica", sans-serif; color: #c0ccda; } #sib-container input::placeholder { text-align: left; font-family: "Helvetica", sans-serif; color: #c0ccda; } #sib-container textarea::placeholder { text-align: left; font-family: "Helvetica", sans-serif; color: #c0ccda; }
Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code'; window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = "The information provided is invalid. Please review the field format and try again."; window.REQUIRED_ERROR_MESSAGE = "This field cannot be left blank. "; window.GENERIC_INVALID_MESSAGE = "The information provided is invalid. Please review the field format and try again."; window.REQUIRED_MULTISELECT_MESSAGE = 'Please select at least 1 option'; window.translation = { common: { selectedList: '{quantity} list selected', selectedLists: '{quantity} lists selected' } }; var AUTOHIDE = Boolean(0);

We use Sendinblue as our marketing platform. By Clicking above to submit this form, you acknowledge that the information you provided will be transferred to Sendinblue for processing in accordance with their terms of use

jQuery(function($){ $(document).on('click','.elementor-location-popup a', function(event){ elementorProFrontend.modules.popup.closePopup( {}, event); }); });

Hooray!

We're excited you'd like to come along!

However, we need to tell you something important before you do:

How we use the personal data you provide when booking to attend an event.

In short, we ask for your name, email, the organisation you represent and phone number. For paid events we also collect billing information to process your order. We use this information to manage the event and your attendance by sending you email and SMS (if you provide a mobile number) confirmations and reminders about the event and any replays which are available. For some events we may invite you to complete optional surveys to either help us tailor the event beforehand or get feedback from you after the event is over.

The information you provide will be transferred to our Webinar platform provider where we use analytics to help measure the effectiveness of our webinars e.g. record whether you attend the event and how long you attended for. We also store your information in our CRM where it may be combined with publicly available information about you or the organisation you represent (such as that from LinkedIn or Companies House) and your communications with us. This combined picture will be used to help identify which of our services may be of interest to the organisation you represent; so, yes, we may market to you but only in your professional capacity and only in a targeted way once we know more about how our services may be of benefit to the organisation you represent. Above all, we promise to stop when you tell us to.

Please see our Website Privacy Notice for more information.

fidabona celebrates
Subscribe to get 15% discount